The Grand Production Theatre enhances TVB’s broadcasting potential by creating a state of the art theatre optimized for television and audience viewing, and by creating a dynamic and unique one of a kind building as an immediately memorable and glamorous backdrop for TV viewers throughout Asia. The theatre is the backdrop to a new grand plaza created between the new theatre and the existing tower at the entrance to the TVB campus where red carpet events and other outdoor shooting will take place. The theatre and the grand plaza created in front of it will be a place where TVB can have complete control of the public image of TVB as it appears on television and will play an important role in TVB’s public image.
The front of the building facing the plaza is a glass and metal open building where visitors can see into the theatre entry spaces and lobbies. From within guests can look out to view outdoor pre-function events from another angle. On television, the view of audiences coming to TVB events will enhance the broadcast experience of those events which is one of the important goals of the design.
The upper part of the high entrance spaces are shaded with a repeated module of metal screens with dynamic diamond shaped patterns cut into the sheets creating filtered views and interesting shadows internally and reducing heat gain on the glass surfaces.
The entry areas surround the most dynamic looking part of the building which looks like fabric blowing in the wind. This part reduces the scale of the building and creates interesting facets.
This element is made of a similar combination of metal panels over glass cut in more irregular polygons and will house the TVB gift shop at the ground level accessible directly from the street.
The back of the building is made of large pre-cast concrete panels which will be efficient to build within TVB’s construction schedule. The panel module will be repeated but some of the panels will have relief patterns to give the façade some attractive features without complexity.